Orange Bonus

Execution

We created a campaign that was both aspirational and pragmatic, showcasing the tangible benefits of the Orange Bonus. This solidified Orange Cameroun’s role as an empowerment catalyst, positioning customers as architects of their digital destinies and illustrating how connectivity fuels creativity.

Impact

We launched a campaign that highlighted the Orange Bonus's tangible benefits, solidifying Orange Cameroun as an empowerment catalyst. It positioned customers as architects of their digital destinies, illustrating how connectivity fuels creativity.

This multifaceted approach yielded impressive results: a 30% increase in social media engagement and a 25% rise in new subscriptions. The strategic billboard placements enhanced visibility, reinforcing our narrative and fostering community engagement across diverse demographics.

Castel Dreamland

Execution

The Pink And Blue Dreamland soirée, at Coco Beach, was an exclusive event designed to promote Cuvée Ice Blanche and Rosée wines. Set in blue and pink theme reflecting the colors of the products, guests were immersed in an experience with performances from the singer/performer Blanche Bailly and the contortionsit Cyndy V.A

Impact

With 250 VIP guests, including influencers, industry leaders, and lifestyle tastemakers, the event blended chic aesthetics with engaging activations, creating a refined yet vibrant atmosphere.

The event generated over 150,000 social media impressions, with attendees sharing highlights across Instagram, TikTok, and Twitter, significantly amplifying brand visibility.

Attendee feedback was overwhelmingly positive, with 92% rating the event as exceptional, praising the electric ambiance, interactive experiences, further solidifying SABC’s presence in the premium wine market and the sponsor of event experiences.

Photo Production

Concept Development

As a Photography Director specializing in billboard campaigns, I focus on creating compelling visual narratives that resonate with target audiences and enhance brand visibility.

Impact

During the photoshoot, I lead the team, direct the actors, and photographer to focusing on capturing authentic moments with emphasis on composition techniques, and fresh points of view to ensure that the imagery stands out on large formats.

My approach has consistently resulted in high-engagement billboard campaigns, leading to increased brand awareness and improved audience connection. By prioritizing storytelling and community representation, my work helps brands create lasting impressions in competitive environments.

Orange Money Ad

Scope

Orange Money expressed heartfelt gratitude to its loyal customers by rewarding them with airtime, data, and a chance to win one million francs, accessible to all users regardless of their mobile network provider.

Solution

A vibrant animated video, set to the viral song "On applaudit pour qui" by Cameroonian artist SADAS DTD, was crafted to boost brand visibility and interaction on social media.

In order to convey the opportunity to win gifts, including airtime, data, and cash, through cross-network money transfers, while ensuring a fun and distinctive promotional approach aligned with the brand's promise.

Impact

The trending song sparked lively discussions across social media, significantly amplifying our campaign's reach. The clever pairing of upbeat music with engaging cartoon visuals provided an irresistible comic relief that resonated both on TV and digital platforms.

Planet x Burna Boy

Concept

Aiming to overcome its historical second-tier status in Cameroon, Planet was considering a rebrand. The approach included shaping a dynamic youth-oriented brand identity and strategically featuring Grammy-winning Afrofusion artist Burna Boy to lead the campaign.

Orange Infinity

Concept

The concept of infinity is fundamentally understood; therefore, the objective is to recreate an infinite zoom effect within an image to symbolize the limitless nature of the internet. This approach emphasizes the vast possibilities and depth of online exploration.

Character Design

Scope

‍Our vision was to forge a distinctive universe, encapsulating the vibrant essence of Orange Pulse, ensuring these visuals would serve as a singular and captivating language to communicate within the Pulse community.

Impact

All the illustrations' elements were grouped into categories and a smart library of reusable components was built. Easy to use, by any designer/illustrator on the team, and ship creatives in record time
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In elevating Orange Pulse's youth-centric brand, we set out to curate bespoke illustrations exclusively tailored for the platform.

Orange Chatbot

The scope

With numerous demands and client queries, there was a need for a virtual assistant to address consumer needs on Messenger and WhatsApp while embodying a fun and relatable personality.

Results

The proposals were named after Cameroonian slang - Combi which remotely means my friend, my guy, my person

An animation was made to better visualize the character's behaviour and physiology

Nkwa App

Scope

The Nkwa Savings App is designed to help users in Cameroon save money and manage their finances more effectively. With features like goal-setting, budgeting tools, and easy tracking of savings progress, the app promotes a strong savings culture, empowering individuals to take control of their financial well-being.

In addition to its development, I managed the copywriting, storyboarding, voice acting, and editing for the promotional content. This resulted in a fun and engaging narrative that not only enhanced brand trust but also effectively showcased the app's functionality and reliability.

L'Oreal Maybeline

Scope

L'Oréal partnered with Ready Player Me to launch a beauty campaign featuring exclusive looks from Maybelline New York and L'Oréal Professionnel, enabling users to create personalized avatars across over 4,000 platforms.

I worked on the African campaign with makeup artists' in crafting their virtual look-alikes that promoted creative self-expression and showcased L'Oréal's commitment to innovative and inclusive beauty experiences in the metaverse.

Tatami Bet

Synopsis

Tatami is a betting app designed to provide a platform for users to place bets on various sports and events. It aims to enhance the betting experience with features like live betting, user-friendly navigation, and access to statistics.

The ads were designed to highlight two key elements: the TVC showcased the excitement of winning a bet, while the social media ad emphasized the speed of receiving rewards.

Results

I crafted a compelling TVC and an engaging social media ad for the Tatami betting app in Cameroon. This project required me to take on multiple roles, from concept development to execution. I meticulously coordinated the casting process,working within budget limitations, managed production, ensuring high-quality visuals and guiding the overall aesthetic and messaging of both the TVC and social media ad.

Social media videos

Synopsis

Specializing in concept development, storyboarding, scriptwriting, and producing high-fidelity explainer videos, the focus is on delivering concise and impactful content. The work blends creativity with strategic messaging, meeting tight deadlines to capture attention and drive engagement across various platforms, all while staying within budget.